Bencao Jianyang

Bencao Jianyang is a concept connecting botanical references with everyday food-based wellbeing. It considers channel purchasing, gifting and individual readers.

The presentation moves from ingredients to products and gift formats, distinguishing procurement communication from daily use rather than compressing both into a broad wellness claim.

A circular mark combines the Chinese character ben with a tree-like structure. Deep green, pale backgrounds and fine patterns connect packaging, bags and drinkware.

The concept applications include gift boxes, drinkware, bags and brand materials. They demonstrate identity extension, not health efficacy, certification or sales results.