Bencao Jianyang

A clear everyday identity using botanical references

Bencao Jianyang is a brand concept exploring Eastern herbal traditions and everyday food-based nourishment. It considers trade purchasing, gifting and personal use, moving from ingredient imagery to product combinations and gift boxes. Clear choices and ease of use guide how the theme appears across packaging, utensils and brand materials.

Region: Chengdu, Sichuan
Industry: Food-based wellbeing and gifting
Scope: Brand concept · Identity · Packaging
Project year: —

AChallenge

Bencao Jianyang is a concept connecting botanical references with everyday food-based wellbeing. It considers channel purchasing, gifting and individual readers.

BThinking

The presentation moves from ingredients to products and gift formats, distinguishing procurement communication from daily use rather than compressing both into a broad wellness claim.

CDesign

A circular mark combines the Chinese character ben with a tree-like structure. Deep green, pale backgrounds and fine patterns connect packaging, bags and drinkware.

DApplication

The concept applications include gift boxes, drinkware, bags and brand materials. They demonstrate identity extension, not health efficacy, certification or sales results.