Fukangren
A wing-like mark across pharmaceutical company materials
Fukangren's project addresses brand communication for a pharmaceutical business, where company documents, medicine packaging and exhibition settings need a shared identity. A wing-like mark and blue–cyan palette extend across documents, brochures, exhibition stands and clothing, providing a clear and consistent visual entry to the company name and its information.
- Region
- Beijing, China
- Industry
- Pharmaceuticals
- Scope
- Visual identity · Brand applications
- Project year
- —
AChallenge
The Fukangren work presents a pharmaceutical company identity through mark construction and corporate materials.
BThinking
An abstract wing-like emblem is broken down into component shapes, combining blue, cyan and green facets.
CDesign
White backgrounds preserve clear reading areas, while the emblem remains consistent from stationery to larger displays.
DApplication
Documents, brochures, a booth, a white coat and pharmaceutical packaging mockups demonstrate applications, not certification or treatment outcomes.
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