Fukangren
A wing-like mark across pharmaceutical company materials
- Industry
- Pharmaceuticals
- Scope
- Visual identity · Brand applications
AChallenge The task
The Fukangren work presents a pharmaceutical company identity through mark construction and corporate materials.
BThinking The key decision
An abstract wing-like emblem is broken down into component shapes, combining blue, cyan and green facets.
CDesign Content & visual work
White backgrounds preserve clear reading areas, while the emblem remains consistent from stationery to larger displays.
DApplication Applications & delivery
Documents, brochures, a booth, a white coat and pharmaceutical packaging mockups demonstrate applications, not certification or treatment outcomes.
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