Current situation
The brand has hero products and an agent network, but consumer messaging, agent recruitment and point-of-sale materials do not tell one consistent story. New launches repeatedly trigger last-minute material requests
Annual objective
Explain hero products clearly, help agents understand the partnership and selling points, and provide a continuing set of materials for recruitment, promotion and sales
Q1Align the brand direction
Clarify positioning, hero-product benefits and common agent questions. Agree the basic visual direction and recruitment story so consumer-facing messages and agent-facing partnership introductions connect clearly.
Q2Develop channel materials
Create packaging or sales design around priority products. Improve recruitment introductions, partnership answers and product explanations, then organise reusable materials for the different conversations agents need to have.
Q3Support agents in selling
Plan promotional assets, product-training materials and sales answers around launches and channel activity. Help agents build on the brand’s content and use a consistent explanation when introducing products to customers.
Q4Retain channel learning
Review agent feedback and frequently used assets, identifying recurring product and partnership questions. Update product and recruitment messages to prepare a useful foundation for the next year’s product and channel plans.
Agent support covers content and design materials. It excludes agent recruitment operations, on-site training and recruitment-result guarantees. Product claims follow verified source materials and do not assume medical efficacy