Points and allowance

AllowanceQuarterly allowance

500 pts / quarter

Brand execution allowance combines platform operations and brand services. The allocation follows business needs while the quarterly total remains 500 points

OperationsHow platform operations points work

Platform operations points cover shared topic planning and platform adaptation. Each month, core content is built around 8 topics and adapted for the selected platforms. Planning and adaptation are counted separately, scheduled monthly and included in the quarterly allowance

1. 30 ptsShared topic planning: 8 topics each month; more platforms do not add topics
2. 20 pts × 3Three platform versions: adapt each shared topic for the selected platforms
3. 90 pts / month270 pts / quarter, using three platforms as an example

Available platforms: Xiaohongshu, WeChat official account, WeChat Channels, Website content updates

Design UsageHow design points are used

Brand service points cover visual design, packaging and communication materials. Tasks are counted by project or page and arranged around quarterly priorities; see the complete schedule below for rates and first draft times

500 − 270 = 230

Quarterly example: 270 operations points and 230 brand service points; the allocation can change

ExamplesQuarterly task combinations

Design PointsBrand service schedule

• Logo design / upgrade

  50 pts / item

  First draft time: 5–7 days

  Design or upgrade a logo for the agreed brand task; a full visual identity system is excluded

• Basic brand style guidelines

  50 pts / set

  First draft time: 3–5 days

  Define logo usage, typography, colour and supporting graphics for a consistent brand style

• Hero product packaging

  50 pts / product

  First draft time: 5–7 days

  Design the main packaging artwork using agreed product information, dimensions and dielines

• Same-series packaging extension

  20 pts / product

  First draft time: 3–5 days

  Extend approved main packaging artwork to another product in the same series

• First product detail page set

  30 pts / set

  First draft time: 5–7 days

  Build the first product detail page layout for the agreed content modules and page length

• Product detail page extension

  15 pts / set

  First draft time: 3–5 days

  Adapt the approved first layout and content modules to a subsequent product detail page

• Brochure / presentation

  3 pts / page

  First draft time: 7–15 days

  Design pages from approved content and materials, with points counted per designed page

• Brand promotional poster

  5 pts / item

  First draft time: 3–5 days

  Design one brand promotional poster for the agreed theme, purpose and dimensions

• Brand touchpoint material

  5 pts / item

  First draft time: 1–3 days

  Design one brand touchpoint item for its agreed material type, purpose and dimensions

• Campaign key visual

  20 pts / item

  First draft time: 5–7 days

  Design one campaign key visual for the agreed theme and communication purpose

Usage NotesAllowance and task terms

What the annual fee includes

Brand review, direction decisions, annual planning, task coordination, periodic reviews and organising brand materials are included without using execution points

How allowance is arranged

Quarterly allowance is released after the corresponding payment. Annual prepayment still uses quarterly releases; unused quarterly points can carry over for up to one month

Unfinalised design tasks

A started design task cancelled or discontinued by the client before finalisation uses 50% of its agreed points. This does not apply where the task is unfinished because the provider did not perform as agreed

Revisions and new requirements

Revisions are not limited in number and follow stage-by-stage discussion and approval. New objectives or changes to an approved direction require a new scope and schedule agreement