Annual collaboration

Annual Brand Collaboration

Understand the business like an internal team, retain the judgment of an external partner

CollaborationHow we work together

Your internal team

Your internal team knows the products, customers and business; an outside perspective helps challenge short-term pressures and established habits

A long-term external partner

An external partner brings professional experience and independent judgment while learning the business and connecting decisions to practical needs

TeamA team for long-term cooperation

One person’s budget, a team’s capabilities

01
Founder involvement
Understand the business and key issues, contribute to brand direction and important strategic decisions
02
Design direction
Establish visual and creative standards, guide design direction and review important design outcomes
03
Operations coordination
Plan content and communication timing, coordinate platform tasks and maintain steady progress
04
Specialist delivery
Deliver copy, design, packaging and communication materials, helping the business put brand work to use

Hire a designer or operator

About ¥8,500 / month

One designer or operations employee

Salary ¥6,000 + employer social insurance ¥1,500
Equipment, benefits and management about ¥1,000

ZHAMORE Annual Brand Department

About ¥10,817 / month

Strategy, design, operations and specialist delivery

¥129,800 / year
Delivery follows the annual scope and allowance

Brand LoopA loop connecting actions and customer choice

01
Brand information foundation
Organise brand, product and service facts to clarify who we are, whom we serve and what we offer
02
Value and trust system
Develop reasons to choose the brand, supported by practical actions, responsibilities and real evidence
03
Content expression system
Turn brand facts and value into content suited to sales, the website and communications channels
04
Visual execution system
Align the logo, typography, colours, imagery and layouts so each format uses consistent brand guidelines
05
Review and feedback loop
Check facts and real applications, then return usage feedback to brand materials, guidelines and subsequent tasks

Brand Task ChainHow each task uses and adds to the brand

01
Brand facts
Use agreed brand materials to establish the facts available for this task.
02
Customer concerns
Understand the customer’s main concerns in the task and its intended business use.
03
Value evidence
Match customer questions and brand claims with relevant supporting evidence.
04
Channel content
Adapt content expression to the format and practical capacity of each touchpoint.
05
Real use
Put the work into use and record feedback from customers and sales teams.
06
Feedback return
Add useful questions and new evidence to the shared brand materials.

Annual ProgressHow the year progresses

01
Annual priorities
Set brand priorities around business goals and timing, then organise a phased plan
02
Monthly delivery
Translate priorities into content, design and communications tasks and deliver the current work
03
Review and refinement
Use delivery and usage feedback to refine the next priorities as business needs change
04
Organise completed work
Organise completed work and usable files and versions so the team can find and use them
05
Update brand materials
Add new products, cases and decisions to existing materials, keeping subsequent work aligned
06
Use across touchpoints
Use approved content and visuals across sales, communications and customer conversations, collecting feedback

FAQQuestions before working together

Can we work together if we already have a team?

Your team connects us to real products, customers and operations. ZHAMORE contributes ongoing external judgment and specialist delivery; both sides work toward a shared brand direction

Can we start without a complete brand foundation?

Yes. We review existing foundations and annual tasks, identify work to reuse and priorities to build, then plan the first quarter and month. New design tasks follow the point schedule and agreed timing

How does this differ from a brand strategy and design project?

A brand strategy and design project builds strategy, visuals and sales content. The annual department supports ongoing launches, sales, events and communications, building on work as it is used

How are priorities set when there are many tasks?

Start with the most important current product, sales, event or communication milestone, then plan quarterly priorities and monthly tasks using the allowance, schedule and feedback

How do we choose platforms?

Choose platforms together based on your audience, existing content and available material. Xiaohongshu, WeChat articles and your website are common options; other platforms and formats can be agreed

What are the site visits and service boundaries?

Standard cooperation includes two project site visits per year, with online collaboration as the norm. Photography, interviews, printing, offline event delivery, paid advertising, software development and technical setup are arranged separately as needed