SnowValley · Air Fries
Make potato flavour and easy preparation immediately visible
- Region
- Hebei, China
- Industry
- Potato product packaging
- Scope
- Packaging strategy · Visual design · Series applications
The challenge
Make the texture and preparation of Air Fries easy to understand, turning potato flavour and convenient cooking into clear reasons to choose the product
Packaging strategy
Build around family meals and everyday snacks. A prominent name and fries imagery use natural woodgrain and deep green to emphasise ingredients and appetite
The message
“Keep the original potato skin, enjoy the natural potato flavour” communicates taste, while air-fryer and no-defrost cues explain how to prepare the product
Visual expression
Light woodgrain with green lettering gives one direction a natural feel. Deep green, gold lettering and meal imagery give the other a stronger presence on display
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