SnowValley · Air Fries

Make potato flavour and easy preparation immediately visible

Air Fries is a packaging project for the fine-fries product in SnowValley's skin-on potato range, considered for family meals and casual snacks. The design highlights the fine shape, light crispness, potato skin and natural potato flavour, organising air-fryer and no-thawing cues so that the name, texture and preparation information are easy to understand.

Brand highlights

No. 1 Chinese Brand in Frozen Potato Products
By 2024 sales revenue in China · CIC market position certification
Best Quality Supply Chain
2024
Asia’s Top 500 Brands
2025
China’s Top 500 Brands
2025
China New Food Ingredients Category Champion
2025 · Frozen potato products

Region: Zhangjiakou, Hebei
Industry: Potato product packaging
Scope: Packaging strategy · Visual design · Series applications
Project year: —

The Challenge

Make the texture and preparation of Air Fries easy to understand, turning potato flavour and convenient cooking into clear reasons to choose the product

Packaging Strategy

Build around family meals and everyday snacks. A prominent name and fries imagery use natural woodgrain and deep green to emphasise ingredients and appetite

The Message

“Keep the original potato skin, enjoy the natural potato flavour” communicates taste, while air-fryer and no-defrost cues explain how to prepare the product

Visual Expression

Light woodgrain with green lettering gives one direction a natural feel. Deep green, gold lettering and meal imagery give the other a stronger presence on display