SnowValley · Rustic Potato Sticks

Bring the hearty texture of thick-cut potato sticks to the front of pack

Rustic Potato Sticks is the coarse-fries packaging project in SnowValley's skin-on range, defined by its substantial shape and potato skin. The concept organises front-of-pack information around the coarse cut, browned exterior and natural ingredient impression. A distinct name and product image differentiate the cut within the range and make texture choices more intuitive.

Brand highlights

No. 1 Chinese Brand in Frozen Potato Products
By 2024 sales revenue in China · CIC market position certification
Best Quality Supply Chain
2024
Asia’s Top 500 Brands
2025
China’s Top 500 Brands
2025
China New Food Ingredients Category Champion
2025 · Frozen potato products

Region: Zhangjiakou, Hebei
Industry: Potato product packaging
Scope: Packaging strategy · Visual design · Series applications
Project year: —

The Challenge

Make thick-cut potato sticks distinct from thin fries. Their shape, skin and texture cues give shoppers a clear impression of the product

Packaging Strategy

Pair the product name with prominent thick-cut potato imagery. The substantial shape helps shoppers identify their preferred texture within the range

Front-Of-Pack Information

Separate the messages of thick-cut shape, hearty texture and a crisp skin. Together with the skin-on flavour message, they give the pack a clear reading order