SnowValley · Rustic Potato Sticks
Bring the hearty texture of thick-cut potato sticks to the front of pack
- Region
- Hebei, China
- Industry
- Potato product packaging
- Scope
- Packaging strategy · Visual design · Series applications
The challenge
Make thick-cut potato sticks distinct from thin fries. Their shape, skin and texture cues give shoppers a clear impression of the product
Packaging strategy
Pair the product name with prominent thick-cut potato imagery. The substantial shape helps shoppers identify their preferred texture within the range
Front-of-pack information
Separate the messages of thick-cut shape, hearty texture and a crisp skin. Together with the skin-on flavour message, they give the pack a clear reading order
Visual expression
Green and natural woodgrain evoke the ingredient, while golden potato sticks create an appetising focal point across packaging and display imagery
Explore Explore further
Contact
Tell us about your brand
A new brand, an existing brand that needs a clearer direction, or a specific design task: it can start with a conversation.
ouryoung7943
Office
Room 1905, Unit 1, Xijiang Hepan, Chengluo Avenue, Longquanyi District, Chengdu, China