SnowValley · Potato Wedges

Give potato wedges a distinctive identity through their shape

Potato Wedges is the thick-cut wedge packaging project in SnowValley's skin-on range. Its dimensional shape and full cut surfaces distinguish it from fine and coarse fries. The concept focuses on the wedge form, thick-cut texture and dipping context, using a distinct name and main image within the shared range identity to make this choice easier to understand.

Brand highlights

No. 1 Chinese Brand in Frozen Potato Products
By 2024 sales revenue in China · CIC market position certification
Best Quality Supply Chain
2024
Asia’s Top 500 Brands
2025
China’s Top 500 Brands
2025
China New Food Ingredients Category Champion
2025 · Frozen potato products

Region: Zhangjiakou, Hebei
Industry: Potato product packaging
Scope: Packaging strategy · Visual design · Series applications
Project year: —

The Challenge

Make the difference between wedges and fries immediately clear. Thick-cut faces and a substantial shape give this product its own place within the range

Packaging Strategy

Enlarge the wedge silhouette and cut surfaces alongside a prominent name. The image explains the product first, with supporting cues adding texture and serving ideas

Front-Of-Pack Information

Organise the front around wedge shape, thick-cut faces and dipping. This connects what the product looks like with how shoppers can enjoy it

Visual Expression

Retain the green and woodgrain family language while distinguishing the product through wedge imagery and its name, shown in basket and shelf settings