SnowValley · Potato Wedges
Give potato wedges a distinctive identity through their shape
- Region
- Hebei, China
- Industry
- Potato product packaging
- Scope
- Packaging strategy · Visual design · Series applications
The challenge
Make the difference between wedges and fries immediately clear. Thick-cut faces and a substantial shape give this product its own place within the range
Packaging strategy
Enlarge the wedge silhouette and cut surfaces alongside a prominent name. The image explains the product first, with supporting cues adding texture and serving ideas
Front-of-pack information
Organise the front around wedge shape, thick-cut faces and dipping. This connects what the product looks like with how shoppers can enjoy it
Visual expression
Retain the green and woodgrain family language while distinguishing the product through wedge imagery and its name, shown in basket and shelf settings
Explore Explore further
Contact
Tell us about your brand
A new brand, an existing brand that needs a clearer direction, or a specific design task: it can start with a conversation.
ouryoung7943
Office
Room 1905, Unit 1, Xijiang Hepan, Chengluo Avenue, Longquanyi District, Chengdu, China