SnowValley · Colorful Potato Crisps

Turn a playful mix of potato shapes into an immediately recognisable pack

Colorful Potato Crisps is a separate SnowValley packaging project for assorted potato shapes, exploring the variety of forms and textures in family sharing. Smiley potato cakes and fries show the product combination, while a prominent name, cartoon potato and food imagery organise the information to distinguish the offer from conventional fries and communicate the sharing context.

Brand highlights

No. 1 Chinese Brand in Frozen Potato Products
By 2024 sales revenue in China · CIC market position certification
Best Quality Supply Chain
2024
Asia’s Top 500 Brands
2025
China’s Top 500 Brands
2025
China New Food Ingredients Category Champion
2025 · Frozen potato products

Region: Zhangjiakou, Hebei
Industry: Potato product packaging
Scope: Packaging strategy · Visual design · Series applications
Project year: —

The Challenge

Make the varied shapes and textures immediately clear, giving families a reason to choose a sharing pack over conventional fries

Packaging Strategy

Build around family sharing: a prominent name, potato character and product imagery turn variety into a recognisable pack identity

The Message

The message “Rich textures, delicious moments” pairs with a potato character and yellow ribbon to make the enjoyment of varied potato shapes easy to read and remember

Visual Expression

A green background and bold yellow lettering create contrast. Smiley potato shapes and fries show the mix, while the potato character adds a friendly tone across pack and display imagery