SnowValley · Colorful Potato Crisps
Turn a playful mix of potato shapes into an immediately recognisable pack
- Region
- Hebei, China
- Industry
- Potato product packaging
- Scope
- Packaging strategy · Visual design · Series applications
The challenge
Make the varied shapes and textures immediately clear, giving families a reason to choose a sharing pack over conventional fries
Packaging strategy
Build around family sharing: a prominent name, potato character and product imagery turn variety into a recognisable pack identity
The message
The message “Rich textures, delicious moments” pairs with a potato character and yellow ribbon to make the enjoyment of varied potato shapes easy to read and remember
Visual expression
A green background and bold yellow lettering create contrast. Smiley potato shapes and fries show the mix, while the potato character adds a friendly tone across pack and display imagery
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Contact
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Office
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