SnowValley · Mai Xiang Cui Coarse Fries
Make coarse fries easy to recognise with a bold product name and appetising imagery
- Region
- Hebei, China
- Industry
- Potato product packaging
- Scope
- Packaging strategy · Visual design · Series applications
The challenge
The pack needs to communicate the product name, coarse-cut shape and taste cues at a glance
Packaging strategy
Built around easy preparation and snacks at home, the prominent product name and coarse-fries imagery connect recognition with appetite appeal
Front-of-pack information
The name and coarse-fries imagery lead, followed by taste cues. A circular label gives air-fryer temperature and timing information to explain preparation
Visual expression
An orange background contrasts with a green oval and large white lettering. Golden fries add appetite appeal, while the same visual structure carries through pack and display presentations
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