SnowValley · Mai Xiang Cui Coarse Fries

Make coarse fries easy to recognise with a bold product name and appetising imagery

Mai Xiang Cui Coarse Fries is a separate SnowValley packaging project considered for family snacks and convenient preparation. It needs to communicate the name, coarse-fries form and texture together. Golden product imagery conveys appetite appeal, while air-fryer temperature and timing cues add preparation information, connecting recognition with practical reading.

Brand highlights

No. 1 Chinese Brand in Frozen Potato Products
By 2024 sales revenue in China · CIC market position certification
Best Quality Supply Chain
2024
Asia’s Top 500 Brands
2025
China’s Top 500 Brands
2025
China New Food Ingredients Category Champion
2025 · Frozen potato products

Region: Zhangjiakou, Hebei
Industry: Potato product packaging
Scope: Packaging strategy · Visual design · Series applications
Project year: —

The Challenge

The pack needs to communicate the product name, coarse-cut shape and taste cues at a glance

Packaging Strategy

Built around easy preparation and snacks at home, the prominent product name and coarse-fries imagery connect recognition with appetite appeal

Front-Of-Pack Information

The name and coarse-fries imagery lead, followed by taste cues. A circular label gives air-fryer temperature and timing information to explain preparation

Visual Expression

An orange background contrasts with a green oval and large white lettering. Golden fries add appetite appeal, while the same visual structure carries through pack and display presentations