Yupei Yuanyang
Connecting food and wellness touchpoints through typography and materials
Yupei Yuanyang's project explores packaging and everyday points of contact for a food-nourishment brand, bringing introductory materials, cups, fabric bags and paper goods together. Working from the identity in the collection, lettering, patterns and materials connect product packaging with everyday objects through a warm, clear visual relationship.
- Region
- Chongqing, China
- Industry
- Food and wellness branding
- Scope
- Visual application design
- Project year
- —
ADesign task
These Yupei Yuanyang visual applications use the identity shown in the source gallery across food-product packaging, materials and everyday objects.
BKey considerations
The identity appears through packaging and everyday objects. Related brand typography, patterns and materials connect the applications.
CVisual design
Warm brown and light backgrounds relate to paper and packaging materials. Typography and patterns establish a hierarchy across applications.
DApplications
Packaging, cups, cloth bags and printed materials use related typography and patterns across different brand touchpoints.
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Contact
Tell us about your brand
Bring your existing materials and the problem you most want to solveWe will work out the next step together
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Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China