Align product and recruitment direction
Clarify positioning, hero-product benefits and common agent questions, then align the visual and recruitment story
中文ZHAMORE ANNUAL BRAND DEPARTMENT
Keep communications and priority design moving together
For businesses with frequent product, channel and campaign needs that must maintain content while improving product and sales expression. Content frequency and priority design can flex within one plan
Product benefits, brand identity, sales materials and channel content are planned together. Each quarter releases 1,000 points shared across content and design; unused quarterly points may carry for one month
Annual application example
Current situation|The brand has hero products and an agent network, but consumer messaging, agent recruitment and point-of-sale materials do not tell one consistent story. New launches repeatedly trigger last-minute material requests
Annual objective|Explain hero products clearly, help agents understand the partnership and selling points, and provide a continuing set of materials for recruitment, promotion and sales
Clarify positioning, hero-product benefits and common agent questions, then align the visual and recruitment story
Create packaging or sales design around priority products, plus recruitment introductions, partnership answers and product explanations
Develop campaign assets, product-training materials and agent sales answers around launches and channel activity
Review agent feedback and frequently used assets, then update product and recruitment expression for the next year
Materials for agent recruitment and product trainingSupport for point-of-sale explanation and campaignsClearer communication of product and partnership value
Agent support covers content and design materials. It excludes agent recruitment operations, on-site training and recruitment-result guarantees. Product claims follow verified source materials and do not assume medical efficacy
This is a planning example for a typical business situationActual tasks depend on the company's materials, selected channels and current needs; it does not claim achieved client results
Yes. Select channels and monthly frequency around business needs, then agree publishing and enquiry-response responsibilities at the start
Routine articles and cases may use an existing page template. New website development and technical configuration are arranged separately
Standard and Flagship may add 100 points for CNY 8,000 under the same point schedule. Added points do not expire, are non-refundable and non-transferable, and do not receive the annual prepayment discount
Prices include tax. Pay annually for a 10% discount, or 40% on signing and 20% before each remaining service quarter
Revisions are not limited within an agreed stage, and satisfaction is confirmed before moving forward. A new objective or change to an approved direction requires a scope and schedule review
A new brand, an existing brand that needs a clearer direction, or a specific design task: it can start with a conversation.
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