ZHAMORE ANNUAL BRAND DEPARTMENT
Standard
Steady communications with room for priority design
For businesses with clear services that need steady content updates while improving brand and sales materials over time. Monthly communications and priority design sit in one shared plan
From RMB 129,800/year
Work begins with a brand and material review, then moves through selected channels, priority design around business milestones and quarterly review. Each quarter releases 500 points; unused quarterly points may carry for one month before expiring. Standard includes two project site visits during the year.
FAQPartnership questions
How does the Annual Brand Department differ from a complete brand project?
A complete brand project establishes strategy, visual identity and sales content in a concentrated period. The Annual Brand Department continues judgement, creative work and delivery around products, sales, campaigns and communications throughout the year, building on existing assets.
Is this useful if we already have a brand or marketing team?
Your internal team knows the products, customers and business best. ZHAMORE works with them on strategy, creative work, content and visuals while retaining an external perspective. Both teams share one brand direction and keep important work moving.
Can we begin without a complete brand foundation?
Yes. We first review the existing brand foundation and annual tasks, identify assets to retain and work to prioritise, then plan the first quarter and month. New logos, visual guidelines, sales materials and communications use the relevant service points and agreed schedule.
Where do we start after a complete brand project?
The completed strategy, visual identity and brand materials become the foundation. We begin with forthcoming launches, sales conversations, campaigns and communications, continuing to use established assets and improving them as the business develops.
How can a one-off brand project become an annual partnership?
Within 60 days of final approval of a differentiated brand creation or complete brand project, you may move to the Annual Brand Department under an agreed project-transfer arrangement. Completed work remains in use and the annual service starts on the new contract date. Credits, points already used and additional scope are confirmed in the quote and contract.
How do we choose channels?
We choose around your target customers, existing content and available materials. Xiaohongshu, WeChat articles and the website are common combinations, but other channels and formats may be more suitable for the business.
How do we prioritise many competing tasks?
Start with the most important product, sales, campaign or communication moment, then set quarterly priorities and monthly tasks. As work enters use, the business rhythm and actual feedback shape the next stage so available capacity serves the most important work.
Can we select only some channels?
Yes. Select channels and monthly frequency around business needs, then agree publishing and enquiry-response responsibilities at the start
Does website updating include a new website?
Routine articles and cases may use an existing page template. New website development and technical configuration are arranged separately
What if we need more production capacity?
Standard and Flagship may add 100 points under the same point schedule. Add-on pricing is quoted to annual scope. Added points do not expire, are non-refundable and non-transferable, and do not receive the annual prepayment discount
How is payment structured?
Prices include tax. Pay annually for a 10% discount, or 40% on signing and 20% before each remaining service quarter
What if we are not satisfied?
Revisions are not limited within an agreed stage, and satisfaction is confirmed before moving forward. A new objective or change to an approved direction requires a scope and schedule review
How do project site visits differ from on-site execution?
Online collaboration is normal. Standard includes two project site visits during the year. Photography, interviews, print production, on-site events, advertising spend, software development and technical configuration are not automatically included and are scoped separately.
How are points counted if a started design task is cancelled?
For a design task that has already started but remains unfinalised because the client cancels it or decides not to proceed, 50% of the points agreed for that task will count towards the used allowance.
Contact
Tell us about your brand
Bring your existing materials and the problem you most want to solveWe will work out the next step together
ouryoung7943
Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China