Insights
Starting with questions clients often ask, we explore what a brand should emphasize how design supports business and how content can keep working over time
BRAND THINKING · PRACTICAL INSIGHTSAll Insights
8 articles on this page
Brand strategy
More sales materials, but less understanding?
Organize information in the order customers make decisions: fit, value, then evidence. More information needs a clear reading path.
Read article
Brand design
Creating new materials: how can you reuse your brand assets?
Keep approved messages, facts, visual standards and examples together so new materials build on existing work instead of restarting the discussion.
Read article
Packaging design
Many product advantages: which should lead on the pack?
Select a supported main reason for a specific customer task, connect recognition and purchase information, and compare wording against identical facts.
Read article
Brand strategy
The hardest part of a rebrand is deciding what to leave behind
Rebranding is more than new packaging around an old brand. It means deciding which old perceptions, messages and scattered priorities no longer fit the next stage.
Read article
Brand strategy
When salespeople keep improvising, the brand may lack a shared answer
Salespeople can speak in their own way, but who the business is and why it deserves to be chosen should not be redefined in every conversation.
Read article
Brand design
When customers first meet your brand, they judge trust before expertise
Before customers can assess your expertise, they use visuals, content, work, process and details to decide whether to keep listening.
Read article
Brand strategy
Jinbang: pharmaceuticals & chemicals Making technical capability easier to see
Many manufacturers have substantial expertise. What is missing is an order that helps customers understand it.
Read article
Brand strategy
When customers compare prices, they may not simply want the cheapest option
If customers cannot understand differences or judge fit, price becomes the easiest comparison.
Read articleMore articles to come
Contact
Tell us about your brand
Bring your existing materials and the problem you most want to solveWe will work out the next step together
ouryoung7943
Office
Room 1905, Unit 1, Building 1, North Gate, Yinhe Xijiang Hepan, No. 99 Qunhui North Road, Longquanyi District, Chengdu, Sichuan, China