Insights
Starting with questions clients often ask, we explore what a brand should emphasize how design supports business and how content can keep working over time
All Insights
Showing 12 of 12 articles
Packaging design
Packaging and catalogues Give each a different job
Allocate information by reading conditions and buying depth so packaging and catalogues work together
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Packaging design
Before a packaging redesign Identify what buyers recognise
Separate recognisable assets from existing problems before deciding what to retain or change
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Packaging design
Before a packaging proof Check the production handover
Separate artwork approval, product facts and production checks before moving from a mock-up to a sample
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Packaging design
Distinguish packaging variants Keep the brand recognisable
Define stable brand cues and variable product information, then test the range together
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Brand design
With an exhibition approaching Choose what must be ready
Prioritise attention, on-site explanation and follow-up instead of starting every item together
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Brand design
The opening of a company profile Start with the buyer’s question
Lead with the business, its audience and the relevant problem before expanding into supporting evidence
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Brand design
Turn “more premium” Into an actionable design brief
Translate visual preferences into an audience, a use context and a specific impression to support
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Brand design
Give useful design feedback Make the next version clearer
Separate factual corrections, changes of direction and refinements in one coordinated review
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